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For those headed to Hawaiʻi this April, be sure not to miss one of the biggest cultural events in the islands—the 62nd Annual Merrie Monarch Festival, taking place April 20–26, 2025, in Hilo, on the Big Island of Hawaiʻi. This world-renowned celebration of hula, Hawaiian culture, and history is a great opportunity to learn more about the traditions that define the islands. And with IMI Tours, you can explore the Big Island stress-free with a guided tour that takes the hassle out of getting around.
A Festival Honoring a Hawaiian King
The Merrie Monarch Festival is held in honor of King David Laʻamea Kalākaua, who led the Hawaiian Kingdom from 1874 until his passing in 1891. He was known for his lively personality and strong commitment to preserving and reviving Hawaiian arts, especially music and hula. The nickname “Merrie Monarch” reflects both his fun-loving nature and his deep appreciation for Hawaiian culture.
Today, the festival carries forward his legacy through a full week of events centered on traditional and modern hula, Hawaiian craftsmanship, and cultural education.
Highlights of the Festival
The festival takes place primarily at the Afook-Chinen Civic Auditorium in Hilo, with events spread across the town. The most prominent feature is the hula competition, where hālau (hula schools) from across Hawaiʻi—and as far as Japan and beyond—compete in both ancient (kahiko) and contemporary (ʻauana) hula. These performances are not only impressive but also deeply meaningful, sharing stories through chant, movement, and costume.
Another major attraction is the Miss Aloha Hula competition, showcasing individual dancers who are judged on their skill, presentation, and understanding of Hawaiian tradition.
Other festival events include:
The Royal Parade: A lively, family-friendly procession through downtown Hilo featuring floats, marching bands, hula dancers, and local organizations.
Merrie Monarch Hawaiian Arts & Crafts Fair: A multi-day event showcasing handmade goods, artwork, and food from local artisans and vendors.
Hoʻolauleʻa: The festival’s opening celebration, with live music, performances, and community gatherings.
Cultural demonstrations and workshops, where you can watch or participate in traditional practices such as lei making, hula, or Hawaiian language lessons.
Tour the Big Island with IMI Tours
Hilo can get busy during Merrie Monarch week, especially near event venues and parade routes. Booking a tour with IMI Tours is a convenient way to explore the island. Our experienced local guides know the area well and can help you make the most of your visit—whether you’re attending the festival, checking out nearby waterfalls, or visiting Volcanoes National Park.
Planning ahead is key, as the Merrie Monarch Festival draws visitors from across the globe. Secure your accommodations and book your Big Island tour with IMI Tours early to enjoy a smooth and memorable experience. Or reserve a car service with holoholo for transportation to and from the Merrie Monarch Festival.
If you’re interested in authentic Hawaiian culture, the Merrie Monarch Festival is a must-see—and there’s no better way to explore Hilo and beyond than with a reliable tour on the Big Island.