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Aloha mai kākou! As the islands continue to rebuild after the devastating wildfires of August 2023, there’s no better time to kōkua and bring your aloha back to Maui. One special way to do this is by supporting the return of the Hawai‘i International Film Festival (HIFF), taking place at the Maui Arts & Cultural Center (MACC) from October 19–20, 2024. This year’s Maui Showcase features six feature films, one short film, and a collection of four ‘Made in Hawai‘i’ short films, all highlighting local culture, resilience, and artistry.
HIFF’s return to Maui is more than just a celebration of film—it’s a vital opportunity to help the community recover. With over 50,000 attendees across the islands each year, HIFF brings people together from around the world, offering cultural exchange and supporting the local economy. This year, more than ever, your visit matters. Local businesses, including those impacted by the wildfires, are welcoming visitors back with open arms.
Healing Through Film
Among this year’s powerful lineup is Healing Lahaina, a poignant documentary that shares personal accounts of survival and community resilience after the Lahaina wildfires. Through these intimate stories, you’ll gain a deeper understanding of the ongoing challenges facing Maui’s residents as they rebuild their lives and homes.
The festival also features films like Shaka: A Story of Aloha, which traces the origins of Hawai‘i’s most famous hand gesture, and Molokaʻi Bound, a tale of redemption that showcases the strength of ʻohana and the enduring spirit of native Hawaiian culture.
Travel Responsibly and Respectfully
While we welcome your return to the island, it’s essential to remember the importance of traveling with care and respect. Maui is still recovering, and visitors are encouraged to support local businesses, participate in sustainable tourism practices, and be mindful of the ongoing rebuilding efforts. By giving back to the community—whether by donating to the Maui Food Bank at the festival or supporting local artisans and restaurants—you can make a meaningful impact.
When visiting Maui, remember to mālama the ʻāina (care for the land) and be considerate of the island’s people. By practicing responsible tourism, we can help Maui heal while still enjoying the beauty and culture that make this place so special.
Ride with holoholo to HIFF
As you plan your trip to the festival, make sure to book a ride with holoholo, Hawai‘i’s locally-owned rideshare service. Whether you’re heading to the MACC for the films or exploring the island’s scenic beauty, holoholo offers a convenient, eco-friendly way to get around. Choose from a variety of ride options, including economy, SUV, and eco-friendly vehicles, to suit your needs. Let holoholo take the wheel so you can sit back, relax, and enjoy your journey—while knowing you’re supporting a local business!
Let’s Kōkua Together
Now is the time to show our support for Maui. By attending HIFF, booking your rides with holoholo, and participating in responsible tourism, you’re helping to bring much-needed economic relief to the community. It’s a simple but meaningful way to give back while experiencing the best of local Hawaiian cinema.
Book your ride today at rideholoholo.com and be part of Maui’s story of recovery and resilience.
Photo credit: Maui Now